Slate Marketing Technology Specialist

Job Description Summary

The Slate Marketing Technology Specialist will report to the Director of EMSS Operations and work closely with the University Communications and Marketing (UCM) team in support of recruitment and brand initiatives. Working in close collaboration with operational offices in Enrollment Management and Student Success, this position focuses on creating personalized, data-driven communications and integrating Slate with other marketing technologies, and assuring seamless integration of strategies into the CRM.

Job Description

Duties and Responsibilities
● Design, develop, and maintain custom Slate CRM portals to support recruitment,
admission, and marketing initiatives.

● Build dynamic, hyperpersonalized Slate content using advanced development
and techniques for targeted communications.
● Collaborate with marketing and admission teams to translate campaign
strategies into technical solutions within Slate.
● Manage HTML/CSS/JavaScript development for emails, landing pages, and
interactive portal elements, and portal accessibility.
● Create segmentation strategies for delivering hyperpersonalized messaging
based on applicant data, behavior, and demographics.
● Collaborate with other technologists and stakeholders to integrate Slate with
marketing technology platforms.
● Provide data and reports to inform communication and marketing strategies.
● Stay informed on emerging CRM features, marketing technologies, and
personalization trends to drive innovation in recruitment communications.
● Other duties as assigned.

Minimum Qualifications
● Bachelors degree
● 3 years of experience with database management, relational databases, and
database normalization.
● 3 years of experience with marketing CRM systems (e.g., Technolutions Slate,
Salesforce).

Preferred Qualifications
● 1-3 years of experience with ETL or similar data extraction tools.
● 1-3 years of experience integrating CRM platforms with marketing automation
and analytics tools.

Required Knowledge, Skills, and Abilities
● Proficiency in SQL, HTML, CSS, JavaScript, and data-driven personalization
techniques.
● Proficiency in using marketing automation systems and data integration
techniques.
● Understanding of customer segmentation, email marketing, and personalization
techniques.
● Ability to collaborate effectively with creative, marketing, and enrollment staff.

Required Application Documents

resume and cover letter