Marketing Analytics and Measurement Internship

Marketing Analytics and Measurement Internship  

About the Team  

Magic: The Gathering is seeking a Marketing Analytics and Measurement Intern to support campaign measurement, experimentation, and executive reporting across global set launches. This role sits within the Measurement and Testing team and partners closely with Marketing and Social to design and build a best-in-class dashboard ecosystem that informs campaign strategy and tracks performance across paid, owned, and earned channels.  

This is a hands-on analytics role ideal for someone who wants exposure to real-world marketing measurement, experimentation, and stakeholder-facing reporting within a global entertainment brand. 

The Internship Experience  

Hasbro’s Summer Internship Program offers a behind-the-scenes look at how a global play and entertainment company operates — paired with the opportunity to make a real impact.  

Interns are fully embedded on their teams and trusted to own meaningful business projects aligned to team priorities. Throughout the summer, you’ll contribute to work that matters while also being part of a broader global intern cohort, gaining exposure to professional development sessions, networking opportunities, and leadership engagement designed to support your growth and learning.  

What You’ll Do as a Marketing Analytics and Measurement Intern: 

Partner with Measurement, Social, and Marketing teams to design and build a suite of campaign dashboards across set launches 

Develop automated reporting in Tableau and Power BI for executive, tactical, and channel-level audiences 

Write and optimize SQL queries to extract, transform, and validate marketing, social, CRM, and web performance data 

Support campaign benchmarking by tracking performance against historical launches 

Contribute to holdout test readouts and experiment analysis 

Help standardize KPIs and reporting definitions across paid, owned, and earned channels 

Translate complex data into clear visual narratives that inform leadership decisions 

What You'll Bring: 

Technical Requirements 

Strong SQL skills, including joins, aggregations, window functions, and data validation 

Experience building dashboards in Tableau 

Experience building reports in Power BI 

Ability to work with structured marketing datasets such as campaign performance, web analytics, and CRM data 

Strong data visualization and storytelling skills 

Preferred Qualifications 

Experience with marketing analytics, experimentation, or campaign measurement 

Familiarity with digital marketing channels including paid media, social, and web analytics 

Understanding of A/B testing or basic statistical concepts 

Passion for gaming, entertainment, or Magic: The Gathering 

Ideal Candidate Traits 

Analytical and detail-oriented 

Comfortable working across multiple stakeholders 

Curious and proactive in identifying insights 

Able to translate complex data into clear, executive-ready visuals 

Nice to Have 

Passion for gaming, entertainment, or Magic: The Gathering 

Familiarity with digital marketing channels (paid, social, web analytics) 

Understanding of A/B testing or basic statistics 

Experience with marketing analytics, experimentation, or campaign measurement 

Compensation Range, Currency USD:   

Undergraduate Interns: $34.00 – $40.00/hour 

Program Details  

Interview Timeline: February – April  

Program Dates:  

Start: Early June (target June 8)  

End: Late August (target August 21)  

Commitment: Full-time (40 hours/week)  

Compensation:  

Undergraduate Interns: $34.00 – $40.00/hour 

Final rates communicated during offer process  

Location: Internship locations vary by role and team. Most opportunities are hybrid or in-office and based in one of Hasbro’s core hubs or satellite offices, including:  

Pawtucket, RI  

Seattle, WA  

Austin, TX  

Raleigh, NC  

London, UK  

Montreal, Canada  

Hong Kong  

Internship Perks  

In addition to competitive pay and meaningful work, Hasbro interns enjoy a range of perks designed to support well-being, connection, and growth:  

Employee product discounts across Hasbro brands  

Paid time off, including a fully paid company-wide summer break in August  

Volunteer Time Off: 4 paid hours per month to give back through the Team Hasbro volunteer program  

Access to learning and development resources throughout the summer  

Opportunities to connect with fellow interns and employees across the company  

These benefits are part of our commitment to creating an inclusive, supportive, and engaging experience for early career talent.  

Why Hasbro  

Hasbro internships are designed as a launchpad for early career talent. Interns are given meaningful responsibility, exposure to senior leaders, and opportunities to explore long-term career paths within the company. Strong performance may lead to consideration for return or full-time roles.  

We are an Equal Opportunity / Affirmative Action Employer  

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.  

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.