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Online Sales & Technology Development Specialist

Ridgeline Bike & Ski

Role Summary

The Online Sales & Technology Development Specialist owns Ridgeline's e-commerce growth and the technology systems that support it. This role is responsible for driving online sales to 15% of total company revenue, ensuring products are accurately represented and discoverable across all digital sales channels, and continuously improving the technology stack — including AI tools — that powers online sales, inventory visibility, and customer experience.

This is a hands-on, technical role: some coding, scripting, and platform configuration is required. The role works closely with the Sales Manager, Merchandiser, and Bookkeeper, and reports to the Sales Manager.

Primary Goal

Grow online sales to represent 15% of total company revenue, on a timeline and budget approved by the Sales Manager.
Own the online sales performance metric on an ongoing basis, reporting results, trends, and blockers to the Sales Manager.

Key Responsibilities

E-Commerce & Sales Growth

Develop and execute strategies to grow online sales volume and conversion rate toward the 15% revenue target.
Identify underperforming online listings and recommend pricing, promotion, or merchandising changes.
Ensure online pricing aligns with overall sales strategy and MAP (Minimum Advertised Price) compliance.
Recommend creative, Sales Manager-approved tactics (bundling, discounting, promotions) to move inventory that isn't meeting online sales expectations.

Product Visibility & Data Accuracy

Ensure products display correctly and consistently across the website and any third-party sales channels (correct categories, images, descriptions, variants, and search placement).
Troubleshoot and resolve issues where products are missing, miscategorized, or not appearing where customers expect to find them.
Import and reconcile inventory and product data from Excel and other sources into the website and inventory platform (e.g., Lightspeed).

Technology Stack & Development

Maintain working knowledge of the full technology stack supporting online sales (e-commerce platform, inventory system, integrations, and reporting tools).
Perform light coding/scripting as needed to fix display issues, automate data imports, or improve site functionality (e.g., HTML/CSS, basic scripting or platform-specific customization).
Evaluate and adopt AI tools to improve product listings, sales insights, and operational efficiency.
Stay current on e-commerce and retail technology trends and recommend adaptations as the industry changes.

Inventory Coordination

Partner with the Sales Manager and Merchandiser to ensure promoted products are in stock and available for sale online, consistent with overall merchandising plans.
Monitor online inventory turns and flag slow-moving or poorly performing products for review.
Coordinate with the Bookkeeper to confirm budget availability before recommending purchase orders tied to online sales initiatives.

Decision Rights

Recommends independently: online pricing adjustments, promotional tactics, product page/listing fixes, technology or AI tool adoption.
Requires Sales Manager approval: final pricing strategy changes, discontinuation of SKUs, purchase orders, and budget-impacting initiatives.
Requires Bookkeeper confirmation: budget availability before any purchase order is generated.

Qualifications

Experience with e-commerce platforms and inventory management systems (Lightspeed or similar).
Comfortable working in Excel for data import/export and reporting.
Basic to intermediate coding/scripting ability (web/platform customization).
Familiarity with AI tools applied to sales, merchandising, or operations.
Strong attention to detail and comfort working with sales and revenue metrics.
Ability to work cross-functionally with Sales Manager, Merchandiser, and Bookkeeper.

Reports To

Sales Manager